Audi City is the car showroom of the future

Audi's recent press release announced that it has opened their first Digital Showroom in London this week. Audi City is a futuristic virtual showroom that digitally showcases their entire vehicle line up without taking up very much space. Audi's official press release says: "Thanks to ground breaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer." This is a fantastic new era in retail, one that will appeal to our growing appetite for all things visually stimulating and more defined technological senses. The next time I am in London, I will stop in to see for myself.  Audi plans to open up to 20 more stores  in major international cities by 2015.

To read more about Audi City, you can view their official media guide here.