Volvo's new ‘Transporters’ game

Volvo has released a new game that can be played online, on your iPhone/iPad, or android devices called ‘Transporters’. It's a game in which you can get behind the wheel of one of the Group’s many vehicles and carry out a variety of logistical tasks. By driving different vehicle types, picking up objects and avoiding obstacles in a variety of environments, you take part in a virtual journey through everyday life at the Volvo Group, but where the aim is to think fast and respond accurately.

The game was launched to promote and attract players into visiting Volvo's Global News site. They plug the new site as their "window to the world, where news and events relating to the Group are presented." I had a go at playing a version of the game on the new Global News site and it’s not as appealing or as much fun as I had hoped. You simply use the left and right arrow keys and try not to hit the carnage on the road. Perhaps the app versions are more entertaining. The news website, however, is much better and offers readers information regarding the very latest technologies and Volvo products.

Volvo say, "The game can be played on the web, tablets or smartphone, making it both simple and fun to challenge friends and acquaintances and allowing you to compete against anyone anywhere in the world. It is available to download at the App Store (Apple) or Google Play (Android). The game requires both speed and accuracy, but if you are skilled and make it to one of the sought-after top three places each week, there are prizes ‘up for grabs’ every Monday. The game is a fun way of illustrating how the Volvo Group and our products contribute to society every single day,” adds Mårten Wikforss. "Whether we are talking about transporting food, carrying passengers and goods, or building roads and houses, the Volvo Group helps meet these requirements on a daily basis all over the world. Together we are developing societies and makes sure they are functioning smoothly."

To play the game online for yourself and to view Volvo's Global News site, please click here.