Vauxhall to enter growing fashion-led A-sector with Adam

Vauxhall's new Adam car, coming to the UK early next year, is said to offer over one million different combinations in the way of personalisation that its buyer can choose from. Vauxhall has released an official press kit for this fashionable new vehicle. There are so many amazing features to this car, here are a few details provided from Vauxhall's press kit:

Design:

  • Ability to personalise in more ways than any other car in mainstream production

  • Bold, fresh and modern execution – moving away from segment trend of retro design

  • Three industry-first design features – coloured wheel clips, printed headliners and backlit instrument panel décor

  • Striking ‘floating’ roof

  • Key design DNA reflected on other Vauxhall models


Individualisation Exterior:

  • 12 uniquely named body colours including ‘Purple Fiction’ and ‘James Blonde’

  • Three contrasting roof colours – ‘I’ll be Black’, ‘White my Fire’ and ‘Men in Brown’

  • Three option packs – Two-tone ‘Black’ or ‘White Pack’, flamboyant ‘Twisted Pack’ and bold ‘Extreme Pack’

  • Three external decal packages ‘Splat’, ‘Fly’ and ‘Stripes’

  • 20 different wheel designs – sizes ranging from 16”to 18”

  • Inter-changeable coloured clips available on 18” wheel


Individualisation Interior:

  • Round watch-style instruments and chrome bezeled switches give premium feel

  • Four interior base colours – Black, Cocoa, Purple and White

  • 15 different seat treatments

  • 18 inter-changeable décor panels on the dashboard and doors two of which are backlit by LEDS – industry first

  • Ambient lighting package offering 8 different colour settings

  • Three stylish printed headliners ‘Sky’ (clouds), ‘Fly’ (autumn leaves) and ‘Go’ (Chequered Flag)

  • Unique in-segment ‘starlight’ illuminated headliner uses 64 LED lights to create the impression of a starry sky


Forward thinking technology introductions:

  • New IntelliLink infotainment system connects smartphone to the car - first system compatible with both Android and Apple iOS

  • First Vauxhall to include new generation Advanced Park-Assist a system which identifies appropriate parking spaces and steers the car into place.

  • Latest generation ESP – with Hill Start Assist

  • CITY mode – a system providing enhanced levels of power assisted steering-standard across the range


Powertrain:

  • Three petrol engines from launch – 1.2-litre 70PS, 1.4-litre 87PS and 1.4-litre 100PS

  • Combined fuel consumption and CO2 as low as 56.5mpg and 118g/km

  • All new small turbocharged, direct injection petrol engine with new-generation transmission to follow


Chassis:

  • UK specific steering tune to be standard in all UK cars

  • 3.7 metres in length 1.72 metres in width (slightly wider than the MINI)

  • Broad footprint – front and rear tracks 1485 and 1478mm respectively

  • Wheelbase of 2311mm giving solid stance

  • Front suspension by MacPherson Strut – rear by compound crank

  • ADAM’s ordered with 17-or 18-inch rims receive sports chassis as standard


Pricing, Options & Standard Equipment:

  • OTR prices ranging from £11,255 -14,000 with high levels of standard equipment

  • Affordable options with items such as state of the art IntelliLink infotainment for just £275 – starlight headliners for £325 and interchangeable décor panels from as little as £70

  • As with all Vauxhall passenger cars, ADAM comes with Lifetime Warranty


Phew, did you catch all of that? This car, even with its many levels of personalisation, still may not be to everyone's taste or needs. I have to say that the strong emphasis on the fashion angle puts me off a bit, but aside from that there's no question, the three-door hatchback does provide a good amount for your money.

According to Vauxhall: "ADAM will not only reach out to loyal Vauxhall customers, it will also attract those who had not previously considered the brand with more than half of the predicted sales coming from new customers.  Typically for a car of this type the majority of sales (80 per cent) will be to private buyers, however thanks to its unique tailoring potential it is also expected to become a statement vehicle in the business car arena for companies wishing to strengthen their brand."

Have a better look for yourself by viewing Vauxhall's full Adam press kit which includes loads of pictures here.

 

 

 

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