TomTom's online competition to win unforgettable driving adventures

TomTom has announced that they will be offering us some fun and games this winter with an online competition called TomTom Gives You More, which offers you the chance to “unwrap the world” and win one of six unforgettable driving adventures.

The fun and easy to play game puts players’ virtual unwrapping skills to the test. To be eligible to win, entrants need to select a wrapped-up continent and unwrap it. In addition to the six main prizes*, there are thousands of other prizes to be won, including TomTom navigation devices, Nike+ sports watches and gift vouchers. The global competition runs until15th January 2013.

Once contestants have successfully unwrapped an entire route, they’ll be asked to create and upload a file that explains why they think they should win the holiday. It could be a video, a song, a short story or even a short poem. The most original and fun entry will win the route they just unwrapped.

You can also view TomTom's campaign video on YouTube by clicking here.

*The six main prize winners will be sent on a two-week driving adventure for four people along one of these spectacular routes: Ruta 40 in Argentina; the Garden Route in South Africa; the Grand Alpine Tour in Europe; the Malaysian Roundabout; the Australian Coastal Route; or the Pacific Coast Highway in California.