Motor Codes Garage of the Year campaign

 



The Motor Codes, which focuses on recognition of first-class service, providing informed choice for the consumer and, ultimately, driving business to its network of committed businesses has announced a change in format for Garage of the Year 2013.

Motor Codes managing director, Chris Mason explains:

“In the four years since the government asked us to look at the crisis in consumer confidence associated with car service and repair, we’ve been able to demonstrate collectively, through the hard work and openness of those garages committed to the codes, that Motor Codes, the government-backed garage network, is the safe choice for motorists.  As a result, we’ve changed things this year so that only Motor Codes subscribers – those that submit themselves to scrutiny – can enter.”

In addition to having to subscribe, Motor Codes is now offering an award for both the franchised main dealer and independent garage of the year.

Motor Codes Garage of the Year campaign is intended to promote the benefits to the public of using a garage committed to its government-backed scheme. If you are a garage that plans to participate in this year's competition then don't forget to subscribe to get the promotional materials. Also, for those that want to make sure your favourite trusted garage gets their due recognition, you can nominate via the website here when the competition opens for voting on Friday 8 February.

So what's in it for you if you take the time to vote? Motor Codes have said that as well as the chance to generate some fantastic local PR, there is a prize fund on offer that includes PGA Championship golf tickets supplied by BMW, tool vouchers provided by GSF Car Parts, SLS AMG Driving Day experiences courtesy of Mercedes-Benz and an AIRCONMATIC III cleaning system donated by Wynn’s.

As an incentive to customers for taking the time to vote, tickets for this year’s Dunlop MSA British Touring Car Championship season finale at Brands Hatch, with full hospitality, will be supplied by Porsche and, thanks to Unipart Car Care Centres, one lucky voter will also receive £250 of Love2shop vouchers. Now that's what I call some generous incentives. I'm definitely going to vote when the Motor Codes nationwide competition opens.

Garage of the Year is a key part of Motor Codes’ online approach, using consumer-led marketing to drive web traffic and deliver business to its 7,000 subscribers. Motor Codes say that the strategy is paying off, with government praising its online garage ratings system and statistics showing a 90% increase in garage profile page views to 1.3 million during 2012.