Unveiling of the new Subaru VIZIV concept vehicle

Things are heating up in the world of motors as more Geneva Motor Show concept debuts and official unveilings are announced. This week Subaru is promoting the unveiling of the VIZIV concept vehicle taking place at the 83^rd Geneva International Motor Show (5 – 6 March), representing Subaru’s future design direction and vision for technological innovation.

VIZIV is described by Subaru as, "a future-generation crossover concept designed to embody the Subaru brand’s values of ‘Enjoyment and Peace of Mind". So what's with the unusual name? VIZIV is certainly a unique one and Subaru says the name VIZIV is inspired by the phrase ‘Vision for Innovation’ and expresses Subaru’s commitment to innovation across its range of All-Wheel Drive models. What do you think? It doesn't quite roll off the tongue easily, more like bounces off your upper two front teeth. I wonder if the name will resonate with buyers and streamline its way from concept to production.

Subaru are also promoting additional vehicles at the Geneva show including the new Subaru Forester SUV, which will incorporate improved performance, safety and efficiency enhancements along with a larger, higher quality cabin. This fourth-generation Forester with Subaru's unique Symmetrical All-Wheel Drive system will go on sale in the UK in May.

Look out for Subaru's press conference at Geneva that is scheduled to start at 09:15 on Tuesday 5 March. Further information about Subaru’s stand is available here.