Toyota named best car brand on BrandZ™ Top 100 Most Valuable Global Brands report

Toyota has announced that they have taken back the coveted number one spot as the most valuable automotive brand in the recently published BrandZ™ Top 100 Most Valuable Global Brands 2013. Toyota’s brand value increased by 12% to $24.5 billion (£16.2 billion), making it one of the biggest movers in the automotive sector. In doing so, this brought BMW down a notch on the list and thoroughly surpassed Mercedes-Benz who placed a whole 23 places behind Toyota.

The BrandZ™ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is the world's largest brand equity database (a marketing term used to describe the value of having a well-known brand name that will generate more money from products). The BrandZ™ report was first published back in 2006 and Toyota was crowned brand value leader in the automotive sector six times (coming in second on two separate occasions). Toyota's global sales in 2012 increased by 22.6% to 9.75 million units which positively contributed towards the company’s brand valuation in this year’s report. The BrandZ™ report also suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles.

Since Toyota pioneered the world’s first mass produced full hybrid vehicle in 1997 – Toyota Prius – sales of Toyota and Lexus hybrid models have exceeded 5 million globally. UK customers can choose from the widest range of hybrid vehicles of any manufacturer including: Yaris Hybrid, Auris Hybrid, Auris Hybrid Touring Sports, Prius, Prius+, Prius Plug-in Hybrid, and Lexus CT 200h, IS 300h, GS 450h, RX 450h, LS 600h.

A big congratulation to Toyota for reclaiming the top automotive position in BrandZ™ Top 100 Most Valuable Global Brands.  To see if and where your favourite brands have placed on the rather interesting report, please click here.