Volkswagen Commercial Vehicles help support small businesses with free publicity

How would you like to advertise your small business by appearing on the biggest billboard in the country? That would most certainly get your company noticed, but just imagine the cost of such advertising. Well, it won’t cost a thing for one man from Watford, Hertfordshire, he may soon be the most recognised person in Britain after being chosen as the face of a new advertising campaign for the Volkswagen Transporter van with the slogan: ‘We never forget the most important name on our vans. Yours’. 

Andy Brodie, a 42-year-old small business owner who thinks having a smart-looking van is vital for his business’s image, will have his picture along with his cherished Volkswagen Transporter van bearing the name of his firm, A.B. Flooring, featured on the 27m x 18m 'Mega Banner' on the M4, Britain's largest billboard site. The campaign aims to highlight how Volkswagen Commercial Vehicles is working in partnership with its customers.  The three other small businesses involved are a heating specialist, a locksmith and a telecommunications specialist and were all recommended by local Volkswagen Van Centres from across the UK.

Andy says: "When I first heard from the ad agency I took it with a pinch of salt. Then they told me I would be famous for the whole of the summer. It only hit home when at the photo shoot. It took so long to do it, I realised it was serious. I couldn’t wait to see the finished advert. And neither could my Mum – she told the whole family!"

Mark Hopkins, Head of Marketing for Volkswagen Commercial Vehicles, said: ‘These ambitious businesses are vital to the country's economy, so entrepreneurs like Andy are already stars in many ways.  We know it's tough out there for many businesses and we are committed to working with our customers to support them through the range of services we offer.  We thought there was no better way to show this than to let them benefit from our advertising campaign.’

Wow, now that’s one way to get yourself famous and to publicise your business. Congrats to Andy and I really hope this campaign gives his business a giant boost. If you read this and thought, “I wish I had this opportunity”, don’t despair because Volkswagen Commercial Vehicles is looking for more ambitious small businesses it can help support with free publicity through its social media channels.  Interested businesses should visit Volkswagen Commercial Vehicles UK Facebook page, here, to find out more.