‘You must have seen me... No I didn't!’ Well there’s no excuse now

The on-going dispute between lorry/van drivers and cyclists shows no sign of being settled any time soon.  Both parties are often at fault especially during rush hour in the UK’s largest cities. However of the UK’s leading supermarket Sainsbury’s has launched a lorry designed specifically for the safety of cyclists and pedestrians.

The specifications include 360 degree monitors, extra side lighting for road users at night, a warning sticker to alert road users that they are in the driver’s blind spot, a tail lift operation warning- so that there will be an audible sound when the tail lift is being lowered and low side guards and reflective infill’s to help stop cyclists from falling under the vehicle.

There are a number of vehicles ready for the same specifications but this lorry will be the first of its kind in London. The benefits of this lorry are extended wider as it reduces the environmental impact due to maximum aerodynamics, reduces noise for residents via low noise under mount refrigeration system, white noise reversing alarm, which can be made silent at night. Driver safety is also improved through a driver airbag; high visibility red seatbelts to increase use and LED interior lights increase lighting Lux levels within the body.

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