What's in a name?
It was only last week that I was talking about having vans adapted for specific business needs. Well here’s a story along those lines that’s worth knowing about…
It’s about a business lady from North Wales, whose slightly unfortunate tale heeds some good advice.
The lady, as the Telegraph reports, is called Caroline Roberts and she spent her life savings of £20,000 on a dinky looking retro ‘Prosecco Van’ to launch a new venture. She and her partner would drive to events such as parties and weddings to serve prosecco from tap inside the van.
However, EU red tape has put a slight spanner in the works by saying that Caroline can’t sell the fizzy drink she’s serving from tap as the beverage can only be called Prosecco if it’s poured from a bottle!
Interesting… as my understanding of the labelling Prosecco is that it refers to a sparkling wine made in the Veneto region of Italy. Caroline’s drink is indeed from this area.
The EU have left her with the choice of serving the drink from tap and calling it Frizzante 1754 or facing a 20,000 euro fine. Not really what you want when you’re setting up a business.
But fortunately, they haven’t pulled the cork on the branding of her van which has Prosecco written on the side, because she does also sell full bottles of Prosecco.
So... If you’re planning the branding to go on your new van, make sure you check all the red tape first!
See a picture of Caroline and the van here.
It’s about a business lady from North Wales, whose slightly unfortunate tale heeds some good advice.
The lady, as the Telegraph reports, is called Caroline Roberts and she spent her life savings of £20,000 on a dinky looking retro ‘Prosecco Van’ to launch a new venture. She and her partner would drive to events such as parties and weddings to serve prosecco from tap inside the van.
However, EU red tape has put a slight spanner in the works by saying that Caroline can’t sell the fizzy drink she’s serving from tap as the beverage can only be called Prosecco if it’s poured from a bottle!
Interesting… as my understanding of the labelling Prosecco is that it refers to a sparkling wine made in the Veneto region of Italy. Caroline’s drink is indeed from this area.
The EU have left her with the choice of serving the drink from tap and calling it Frizzante 1754 or facing a 20,000 euro fine. Not really what you want when you’re setting up a business.
But fortunately, they haven’t pulled the cork on the branding of her van which has Prosecco written on the side, because she does also sell full bottles of Prosecco.
So... If you’re planning the branding to go on your new van, make sure you check all the red tape first!
See a picture of Caroline and the van here.
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